I am a full advocate of labeling ALL ingredients in food. I have written previously about the danger's of GMO's in our food supply, but this takes things to a whole new level and I'm pissed! You all may ask why I'm so mad when I don't even eat or drink regular DAIRY products? As some of you know I use raw dairy from a local Florida farm only. Why? Because I know others do! My clients drink milk, my friends love cheese, and they serve it in EVERY school in America! I care about the health and welfare of my fellow citizens, family, and friends!
So why the hell do they want to add aspartame to milk? Well if you want to understand a little more of their twisted phylosophy Dr. Mercola explains it in his article "Big Dairy Petitions FDA to Allow Unlabeled Use of Aspartame in Dairy Products "
According to the IDFA and NMPF, nutrient content claims such as “reduced calorie” are not attractive to children and have led to an overall decline in milk consumption in schools. Essentially, as with the GMO labeling issue, they don’t want you or your child to be “confused” or perhaps “scared away” by truthful labeling...
The IDFA and NMPF actually maintain that “consumers can more easily identify the overall nutritional value of milk products that are flavored with non-nutritive sweeteners if the labels do not include such claims.”
The IDFA and NMPF actually maintain that “consumers can more easily identify the overall nutritional value of milk products that are flavored with non-nutritive sweeteners if the labels do not include such claims.”
They also state that consumers generally don’t recognize milk — including flavored milk — as necessarily containing sugar. Therefore, since you’re don’t realize that flavored milk might contain added sugar, sweetening the product with non-nutritive artificial sweeteners, while listing it as simply “milk” on the label, will make it easier for you to identify its overall nutritional value.
Get it? If not, you’re not alone.
In order to understand this twisted logic, you need to know that the FDA alreadyallows the dairy industry to use the unmodified “milk” label for products that contain added sugar or high fructose corn syrup.2
Artificial sweeteners are allowed to be added, but must currently be listed on the label. Quoting Section 130.10 of the Nutrition Labeling and Education Act of 1990, the IDFA and NMPF claim no extra labeling is required for artificial sweeteners because sugar is added to milk without labeling it, and “the modified food is not inferior in performance,” and “reduced calories are not attractive to children.”
Artificial sweeteners are allowed to be added, but must currently be listed on the label. Quoting Section 130.10 of the Nutrition Labeling and Education Act of 1990, the IDFA and NMPF claim no extra labeling is required for artificial sweeteners because sugar is added to milk without labeling it, and “the modified food is not inferior in performance,” and “reduced calories are not attractive to children.”
Therefore marketing products as such is neither of benefit or detriment to anyone... Knowing that nutritive sweeteners like high fructose corn syrup can be added without being listed as an ingredient, is it any wonder that people generally “don’t recognize” these products contain added sugar?
Going along with their twisted reasoning, since they don’t have to tell you there’s HFCS in that flavored milk or yoghurt — which leaves you ignorant of the fact that it’s there — it might “confuse” you were they to tell you another version contains an artificial sweetener. It also puts those products at a market disadvantage, since the HFCS-containing products don’t have to list it — the HFCS is simply hidden as part of the “milk” designation.
Hence, hiding ALL added sweeteners from you would “promote honesty” and “fair dealing in the marketplace.” Not only is this a perfect example of how you may be consuming hidden fructose in your diet, even if you are an avid label reader... it’s also a valuable lesson in just how little you’re allowed to know about the foods you buy.
HOW CAN YOU HELP? TAKE ACTION NOW!! Sumbit a comment on the proposed rule and let government know it's NOT ok!
